A naturally purple ritual

Pure Ube Powderfor Purple MomentsEvery Day.

100% purple yam powder with no added sugar and no dyes. Whisk up creamy ube lattes, smoothies and bakes at home, plus easy recipes for a brighter, happier you.

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  • 100% Natural Ube
  • Caffeine Free
  • Rich, Creamy Flavor
  • Perfect for Lattes & Desserts
Purple ube iced latte next to a green plant

Delicious ideas for every day

One Ingredient.
Endless Possibilities.

Ube is wonderfully versatile. From creamy lattes and iced drinks to pancakes, cakes and bakes, one simple purple ingredient turns everyday moments into something special.

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A simple ingredient. Powerful benefits.

That Purple?
It's Natural.

Ube is a naturally vibrant purple yam that brings fiber, antioxidants and minerals to your cup. No artificial colors, no unnecessary additives. Just real ube goodness from the root.

Pure purple ube powder made from 100% purple yam

  • 100% Natural Ube

    Just real ube. Nothing else.

  • 0 mg Caffeine

    Enjoy it anytime, morning or night.

  • Rich in Antioxidants

    Naturally vibrant and nourishing.

  • Versatile Use

    Perfect for lattes, baking, desserts & more.

Watch it in action

Naturally Purple, Every Day

Short clips of Ube Daily, our pure ube powder. Tap any video for sound.

  • Meet Ube Daily pure ube powder

  • Stirring a creamy ube latte

  • Ube smoothie bowl with fresh berries

  • Ube cupcakes with purple frosting

  • 100% pure ube powder in a resealable pouch

  • Ube pudding cups with condensed milk and coconut

Shop Ube Daily
Freshly harvested purple yam roots

Our story

A Root with
a Brighter Story.

Ube has been part of Filipino food culture for generations. We honor that tradition by bringing pure, carefully dried ube to your kitchen, so you can enjoy its gentle flavor, gorgeous color and endless versatility every day.

Our Story
Ube dessert on a plate

More Than a Color.
A Healthier Choice.

Ube naturally contains fiber, vitamins and minerals. It's not just a beautiful purple color — it's a simple way to add more goodness to the recipes you already love.

  • Fits a balanced diet
  • Naturally vibrant and nutritious
  • Made for everyday enjoyment

The Ube Journal

Guides, Recipes and
Everything Ube.

Learn what ube is, how to use it, and find new ways to make every day a little more purple.

Read the Ube Journal

FAQ

The Questions You're Asking.

Quick answers to common questions about ube, our powder, shipping and how to use Ube Daily in your everyday recipes.

View All FAQs
What is ube?

Ube (pronounced OO-beh) is a purple yam (Dioscorea alata) that has been part of Filipino cooking for generations. Its gentle, vanilla-like sweetness and natural violet color make it a favorite for lattes and desserts.

How do I use Ube Daily powder?

Whisk about 2 teaspoons (5 g) with a splash of hot water until smooth, then top with 200 ml of warm or iced milk. You can also blend it into smoothies or add it to pancake, cake and cookie batters.

Does it contain caffeine?

No. Ube is a root vegetable, so Ube Daily is naturally caffeine-free and easy to enjoy in the evening.

Where does your ube come from?

Our ube is grown in the Philippines, then dried and finely milled into a pure powder with nothing added.

Is it suitable for vegans?

Yes. Our powder is 100% ube, so it's plant-based, gluten-free and has no added sugar.

How should I store it?

Keep the resealable pouch tightly closed in a cool, dry place away from direct sunlight. Use within 12 months of opening for the best color and flavor.

Do you ship internationally?

We ship to many countries. Available shipping options and costs are shown at checkout once you enter your address.

Can I use it for baking and cooking?

Absolutely. Swap a few tablespoons of flour for ube powder to add color and flavor to cakes, cookies, breads, pancakes, ice cream and more.